Cada vez m\u00e1s empresas, tanto grandes como medianas, est\u00e1n asumiendo un papel de liderazgo en la gesti\u00f3n sostenible del agua, alineando sus estrategias con los Objetivos de Desarrollo Sostenible (ODS) de la ONU para 2030. Sin embargo, la verdadera transformaci\u00f3n ocurre cuando las empresas van m\u00e1s all\u00e1 de medir y reducir \u00fanicamente su huella h\u00eddrica directa y comienzan a evaluar el impacto en toda su cadena de suministro, entendiendo el impacto del agua m\u00e1s all\u00e1 del volumen compensado<\/a><\/strong>, abordando tambi\u00e9n su huella h\u00eddrica indirecta.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \u00a1Bienvenidos a la edici\u00f3n de febrero de Drops a Month! En esta edici\u00f3n, nos enfocamos en el impacto del agua en toda la cadena de suministro necesaria para que una empresa pueda ofrecer un producto o servicio, un paso clave para una gesti\u00f3n h\u00eddrica m\u00e1s completa y responsable<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udc40 Stay with us until the end to catch up on the latest Agrow news\u2014we have exciting updates to share!<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udc63 Direct and Indirect Water Footprint<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n The definition of the water footprint has been a game-changer in the water stewardship industry, highlighting human consumption\u2019s contribution to global water use and the governance dimensions necessary for sustainable management.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n La huella h\u00eddrica eval\u00faa tanto el uso directo como el indirecto del agua a lo largo de uno o varios procesos durante su ciclo de vida. Mientras que la huella h\u00eddrica directa considera el agua utilizada en un proceso, etapa o negocio espec\u00edfico, la huella h\u00eddrica indirecta mide el consumo de agua en toda la cadena de suministro, algo que solo puede entenderse correctamente partiendo de una buena medici\u00f3n del balance h\u00eddrico<\/a><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83e\udd1dCollective Commitment and Water Footprint Reduction<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Many companies are already calculating and reducing their direct water footprint, but only a few leading corporations are truly stepping up as corporate sustainability leaders, actively working on the measurement, traceability, and reduction of their indirect water footprint.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n To move in this direction, companies investing in traceability systems gain insights into the origin and impact of water use at every stage of production. Under the framework of ISO 14046, traceability not only helps quantify the water used in each input and process but also identifies improvement opportunities, highlighting which parts of the supply chain have the highest water consumption and what type of water is being used (blue, green, or gray).<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n This approach enables strategic decision-making to reduce the water footprint across the entire value chain. Whether by optimizing water use, reducing fertilizer dependency through regenerative practices, or adopting other sustainable initiatives, companies can significantly reduce their environmental impact.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n But traceability doesn\u2019t just drive individual improvements\u2014it fosters a collective approach, where optimizations implemented in one part of the supply chain benefit multiple stakeholders within the same production network. By doing so, companies not only measure and reduce their footprint but also generate a positive impact on ecosystems and the communities where they operate.<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Measuring the water footprint is now a fundamental requirement for companies aiming to position themselves as sustainability leaders. But it\u2019s not just about measuring\u2014it\u2019s about taking action: investing in technology, adapting processes, and committing to innovative solutions that ensure efficient and responsible water use.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udccdStarting Point: Measuring the Water Footprint<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n To join this movement, the first step is to understand what indicators need to be measured.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Each company must define its commitment to water sustainability and set clear objectives:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n 1\ufe0f\u20e3 Measuring the Water Footprint<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Assessing the direct water footprint, related to internal processes, or the indirect water footprint, linked to the supply chain, is the first step.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n 2\ufe0f\u20e3 Identifying Key Consumption Points<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Once the water footprint is mapped\u2014categorizing water use into blue, green, and gray\u2014companies can strategically optimize their water consumption.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n For example, if the gray water footprint represents a large portion of total consumption, reducing pollutant use in production or the supply chain could be an effective solution.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n 3\ufe0f\u20e3 Replenishing the Water Footprint<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Despu\u00e9s de medir la huella h\u00eddrica en diferentes etapas de producci\u00f3n, las empresas pueden decidir si establecen un plan de reducci\u00f3n interno o si compensan su huella h\u00eddrica mediante proyectos de compensaci\u00f3n, teniendo en cuenta que no todos los litros compensados generan el mismo impacto<\/a><\/strong><\/p>\n\n\n\n Investing in water replenishment projects in stressed basins goes beyond simply reducing impact\u2014it enables businesses to create a net-positive effect on water.<\/p>\n<\/blockquote>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Esta estrategia permite que las corporaciones lideren en sostenibilidad, a trav\u00e9s de proyectos de compensaci\u00f3n<\/a>, mejorando la resiliencia de los ecosistemas y la calidad de vida de las comunidades locales.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n To achieve this, it is crucial to have precise and detailed data on water use at every production stage. Technical data is key to making informed and strategic decisions that enhance water efficiency and corporate sustainability leadership.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83c\udf0dTraceability and Sustainability: A Commitment Beyond 2030<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n En un mundo donde la crisis clim\u00e1tica exige soluciones concretas, la trazabilidad del agua y la medici\u00f3n de la huella h\u00eddrica no son solo herramientas, sino elementos esenciales para avanzar hacia una econom\u00eda circular del agua y modelos productivos m\u00e1s resilientes<\/a><\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Leading corporations understand that water sustainability is not an obligation\u2014it\u2019s an opportunity to improve their impact on the planet, ensure long-term resilience, and adapt to climate challenges. Additionally, as society becomes more aware and markets grow more demanding, embracing sustainability enhances competitiveness and strengthens corporate reputation.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Investing in technology-driven traceability is a commitment to tackling the global water crisis while driving meaningful climate action.<\/strong><\/em><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Now, onto Agrow\u2019s latest updates! \ud83d\ude80<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \u2705 TEAM BUILDING 2025:<\/strong> We brought our team together for an unforgettable experience! We spent incredible days building Agrow\u2019s future, strengthening connections, and having lots of fun. Now, more than ever, we can confidently say: what an incredible team we have!<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \u2705 TECH4WATER:<\/strong> Our CEO, Antonella Maggioni, will be speaking at the panel \u201cIrrigating to Grow Opportunities\u201d at Amazon Web Services (AWS)' #Tech4Water event on March 3rd.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \u2705 I’MNOVATION: <\/strong>Pablo Crespo Moya and Antonella Maggioni participated in the I\u2019MNOVATION Demo Day by ACCIONA, where they presented the real-time water footprint measurement tool developed in collaboration with ACCIONA. \"It was an excellent space to share our vision and discover other initiatives driving innovation in sustainability,\" says Antonella.<\/p>\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udca7\ud83c\udf3f And to you... thanks for reading until the end! Stay tuned for more insights, updates, and breakthroughs in the next edition. See you next month!<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n - The Agrow Team \ud83d\ude80\ud83d\udca7<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":" Cada vez m\u00e1s empresas, tanto grandes como medianas, est\u00e1n asumiendo un papel de liderazgo en la gesti\u00f3n sostenible del agua, alineando sus estrategias con los Objetivos de Desarrollo Sostenible (ODS) de la ONU para 2030. Sin embargo, la verdadera transformaci\u00f3n ocurre cuando las empresas van m\u00e1s all\u00e1 de medir y reducir \u00fanicamente su huella h\u00eddrica … Read more<\/a><\/p>","protected":false},"author":9,"featured_media":4245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[21],"tags":[],"class_list":["post-4229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drops-a-month"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/agrowanalytics.com\/wp-content\/uploads\/IMAGEN-1-ENCABEZADO-DROP-FEBRUARY_ING-e1740681866405.png?fit=6397%2C1087&ssl=1","_links":{"self":[{"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/posts\/4229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/comments?post=4229"}],"version-history":[{"count":1,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/posts\/4229\/revisions"}],"predecessor-version":[{"id":6005,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/posts\/4229\/revisions\/6005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/media\/4245"}],"wp:attachment":[{"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/media?parent=4229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/categories?post=4229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrowanalytics.com\/en\/wp-json\/wp\/v2\/tags?post=4229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/agrowanalytics.com\/wp-content\/uploads\/Supply_Chain_Management_c518d37e3a-1.webp?resize=922%2C922&ssl=1\")
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